Why Official Channels为何官方渠道

ChinaAlbums.com helps bands or artists set up the official websites or official youtube channels. Why do you need an official one? From the business standpoint, we can easily understand that illegal music downloading would reduce the sale of legitimate copies. But if we are not concerned about record sales, rather only concerned the promotional effect, why do we need official channels? If we let everyone record our shows and post on youtube, doesn’t this have a better promotional effect?

In US, most live performances don’t allow recording or photos. For those that do allow recording, youtube does not allow uploads unless you get permission from the copyright owners. Why is that? If we let everyone upload and share, isn’t that “the more the better”? Actually there is one technical reason this is not good. The following is an example, assuming the band wants to promote the show but does not have an official youtube channel:

  • Person A recorded the show and is the first one to upload it into youtube. Quickly he got one thousand views. Person B saw the effect of Person A, and uploaded the same thing. Soon you have copycats of Person C, D,…. Assume we have 10 people uploaded the video and each averages 1K views. This seems like the equivalent of 10K views.  However, one official upload receiving 10K views will create a much stronger impression on potential viewers than the 10 people’s 1K each. But it does not stop there. It is likely out of the 10 opportunists, 7 of them are not law abiding.  If the youtube accounts for those 7 people are banned, that leaves only 3 people with 3K views total. If tomorrow one of the 3 remaining person changed his mind about being a fan and deletes his upload, then you would have only 2 people with 1k views each, a far cry from the 10K views.
  • Still uploading video to youtube is the first step of your promotion, so that many websites will start linking your youtube videos to their sites. If relying on person A, B, and C’s youtube accounts to post your videos, and provide the material for links, then when the account or the video is deleted for any reason, youtube would not notify the website which linked the video.  Instead the video would show a black screen. Not only will the website owner have wasted his time and effort, and this will turn off his audience. Thus webmasters are cautious about linking any unofficial release, or the rate of linking decreases if you don’t have an official release.

In summary, ChinaAlbums.com helps bands to establish official channels, manages the release so that we can link, share at websites and share at social networks sites.中集ChinaAlbums.com为乐队及歌唱家建立官方网站,建立官方youtube频道,为什么要官方的?从商业的角度看,一般的人很容易理解盗版音乐影响正版销售,但是如果不是要销售产品而是做宣传的产品为什么要从官方的发起?让大家非官方的发起,很多人传来传去岂不是更好?

在美国大部分的演出不让观众录像录音,就是演出让观众录,youtube也不许无版权人上传,这是为什么?如果允许任何人上传何不是多多益善的做宣传? 原来这不是商业或法律的问题而是网上技术上的问题。下面谈谈一个例子,假设某乐队的演出想用来在youtube上做宣传,但这乐队在youtube上无官方频道:

  • 张三很快,在现场用手机录了像,第一个在youtube上上传这乐队的演出, 很快有了一千点击率。李四见到张三的点击率,也上传同样的视频,之后王五等等一共10人都上传同样的视频,平均每人都有一千点击率。10人平均每人都有一千点击率,相当于一个官方上传一万次点击率,当然一万次的点击率谈起来影响比10个一千点击率要好。另外很重要的区别是这10人中可能有7人乱搞,被youtube 关了账户,这样只剩三人各有一千点击总共三千点击,和一万次差得更多。如果李四明天不喜欢这乐队了,将上传的视频删除,我们会又损失播放次数。
  • 在youtube上上传是第一步,上传好后很多非官方网站会链接这视频。如果张三被youtube 关了账户,youtube不会通知链接了这视频的网站,读者在网站上会看到黑屏幕。这样网站白费了力气,且影响很坏。所以网站会很小心链接非官方视频,导致非官方视频会减低链接率。

总之ChinaAlbums.com为乐队建立官方youtube频道,管理每次官方上传,大家然后可链接,可在网站共享, 在社会网共享,达到最好的宣传效应。